Versace Brought Youthful Openness and to her Spring-Summer 2023 Men’s Collection

With SS23 Men’s collection, Donatella Versace rebooted brand codes for Genz Z.  

Donatella Versace unveiled her latest Spring/Summer 2023 collection. For the season, the creative designer played with contrasts such as fun and formal, bravado and sensitivity, baroque and pop. She also wanted to fuse pop-art with classicism on June 18^th, as part of the ongoing Milan Fashion Week.

“When I work, I think of Generation Z and the freedom they have in not being afraid to mix contrasting pieces together. Pop-art meets classicism – contrast like this is everything to me, it makes you think and feel.” Donatella Versace.

For its Spring-Summer 2023 menswear show, the runway show featured different types of looks including gold hair and cut-out pants to mention but a few. Some of the highlights of the runway show included small ceramic plates and belts which were added to give the pants a unique look.  “Contrast is everything to me, it makes you think and feel.” Creative director of the fashion house Donatella Versace spoke on the collection.

“Re-energized graphic prints in pop-colours feature across shirts and t-shirts, creating new icons from Versace visual signatures. Objects from Versace Home are carried as prized possessions and a further demonstration of the Versace world. Colours across the collection are characteristically bright, with suiting in bi-colour striped and neon, metallic jackets, and orange, blue, and crisp-off-white coming-together for an overall quality of freshness. La Medusa Hobo Repeat, an archival Versace hobo bag presented in a new re-edition, features in an XL size that wraps around the shoulder. Shoes, bags, and accessories include metallic formal shoes, diamond-slashed tote bags, and printed python leather styles.” – from Versace

The collection also consisted on statement pieces and creatively designed outfits. It mixed oversized silhouettes with body-tight tops, and it featured python print leather as an alternative to exotic skins, and leather-look styles crafted in eco-sustainable latex. They all offered generous forms around freedom while body-tight tops maintained the allure of Versace.

Diamond slashed bottoms, eco-sustainable latex and faux leather were further included to its sustainability aims. While bright styling was continued with the graphic prints emblazoned in pop colors across shirts and T-shirts to set Versace’s new visual signatures.

Whirling green metallic plinths, awning-striped suits and topcoats did not exactly scream Gen Z but they were more freewheeling version of Versace based on pieces rather than outfits: slashed leather pajama pants here, a cobalt blue work wear jacket there.Iconic accessories such as La Medusa Hobo Repeat, the Versace hobo bag re-edition in an XL shoulder size, along with other bags, accessories and shoes were also present in the collection.

Several models had Versace vases tucked under their arms bearing the same medusa symbol as the small invitation plates. “This is a Versace world” We have a home collection, we have lots of different things,” Donatella Versace shrugged.

Behind the scenes of the Spring-Summer 2023 Men’s fashion show with the new generation cast of Versace Men.