Hailey Bieber is the global ambassador x Superga

As the new face of Superga Spring-summer 2021 collection, the American model Hailey Bieber perfectly represents the spirits of the footwear brand.

The iconic Italian footwear brand has chosen the American model, Hailey Bieber to be the new global ambassador. The model is also the protagonist of the Spring-Summer 2021 campaign. Bieber really embodies the most authentic spirit of Superga: the timeless, carefree and relaxed style.

“When I think of timeless style, I think of something that transcends different generations,” Bieber said. “Superga is synonymous with Italy, so when I was asked to become the new Superga ambassador, I immediately thought that this is one of my favourite countries. I spent a part of my honeymoon there! I love the history and the legacy of this brand,” said Hailey in the statement issued to the media. “Superga is a shoe that has remained true to its origins and has never gone out of style. It is timeless and elegant, and I feel that it fits perfectly with my style,” Bieber added.