Rise and shine, Kylie Jenner has just launched a fashion line, Khy. here’s everything you need to know about her latest launch.
Shortly after unexpectedly featuring in Acne Studios’ Fall/Winter 2023 campaign, Kylie Jenner revealed the introduction of her own fashion brand, “KHY.” While the move into fashion seems fitting given the family’s penchant for new business ventures and the success of brands like SKIMS and Good American, the announcement has stirred a sense of surprise within the fashion industry.
Kylie Jenner is now introducing her new clothing brand to the world, setting her sights on the fashion industry. This new line aims to show off Kylie’s signature sense of style. It is a manifestation of her true self, described as “King Kylie at my core.” While not her inaugural venture into fashion design, Khy marks a significant leap, embodying Jenner’s distinctive style and curated aesthetic drawn from her personal wardrobe.
In a statement, Jenner said “Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said in a press release. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion through new designers and brands, but at a more accessible price.”
Khy’s arrival may be recent, but for Kylie, it’s the culmination of a longstanding passion for fashion that has been evident to those in her inner circle for quite some time.
“Creatively, I have such a strong vision of what I want to look like and what I want to do and what I want to wear,” said Jenner. “I never get too stressed about these things because… fashion is supposed to be fun.”
Khy distinguishes itself through its dedicated commitment to collaboration, vowing to engage with designers, renowned brands, and influential cultural figures. The collection, a 12-piece capsule developed in partnership with Namilia founders Nan Li and Emilia Pfohl, showcases faux-leather pants, coats, tops, and wardrobe essentials.
The pricing ranges from $48 to $198, and with sizes available from XXS to 4X, the brand ensures inclusivity. As stated in a press release, Khy is “devoted to reshaping the contemporary wardrobe with a collection that embraces the avant-garde while remaining inclusive and accessible to fashion enthusiasts from diverse backgrounds.”
Building anticipation for the launch, Kylie offered a tantalizing glimpse through a captivating campaign photo on Instagram, showcasing Khy’s distinctive high-low fashion concept. Adorned in a striking ensemble, she paired a black leather moto trench coat from Khy with Ferragamo’s newly released Eva pumps, delivering a bold statement ahead of the November 1st release on Khy’s official website.
The introduction of Khy marks the culmination of Kylie Jenner’s subtle brand evolution in recent years. Transitioning from front-row appearances at prestigious Fashion Month shows to becoming the face of renowned brands like Jean Paul Gaultier and Acne Studios, Jenner has seamlessly integrated herself into the tapestry of the fashion world, laying the groundwork for Khy’s grand entrance into the industry.
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