Fendi and Versace joined and unveiled “Fendace” fashion collection

Meet rival Italian luxury labels Fendi and Versace in a new fashion collection. Both companies have teamed up to present a join collection to mark the end of Milan Fashion Week.

How could have ever imagined Fendi and Versace work together? The answer is everything can be possible… of course. During the Milan Fashion Week, the two Italian brands joined and closed the most important runway shows in Milan, presenting an exceptional and extraordinary fashion collection named “Fendace”. The brands said the joint capsule, co-designed by Donatella Versace and Fendi’s creative directors Kim Jones and Silvia Venturini Fendi, was a first for both houses and born out of friendship and mutual professional respect. “It’s a first in the history of fashion: two designers having a true creative dialogue that stems from respect and friendship,” said Donatella Versace. “It led to us swapping roles to create these two collections.”

The history-making catwalk event saw Donatella Versace switch places with Fendi’s creative leads, Kim Jones and Silvia Venturini-Fendi. The idea was that each designer was able to design and innovate on behalf of the others’ brand. The result was a glorious celebration of fashion and the power of collaboration, which saw both Fendi and Versace signatures blended together.

The Versace by Fendi collection explored the idea of mixing the Fendi monogram with Versace’s signature Greek Key motif, while the Fendi by Versace collection featured a punk-rock aesthetic, with safety pins embellishing Fendi pieces. Moreover, Donatella focused on “contamination and disruption”.

“With the archives fully opened to both, a unique cross-fertilization occurs, with elements transposed from each house; at heart remains a deep admiration for the codes and cultures of both, together with a mutual encouragement for the designers to be themselves. Needless to say, the results could only be achieved with fundamental respect and reciprocal trust. Ultimately, Fendace is about the need for sincerity in fashion today rather than strategy.” The show notes on behalf of the two brands explained.

This fashion runway show had one of the most important moments ever. The collection included the ‘90s supermodels to catwalk during the show. Kristen McMenamy opened the show, while Naomi Campbell closed it; Kate Moss and Amber Valletta made a striking appearance as a pair midway through; while Karen Elson, Mariacarla Boscono and Shalom Harlow also featured. Besides, some of the industry’s current biggest names and up-and-coming faces were also present, including Gigi Hadid, Emily Ratjkowski and Adut Akech, alongside Paloma Elsesser, Precious Lee and Mona Tougaard. It also marked the first time that Kate Moss and her daughter, Lila Grace Moss, appeared on the same catwalk together.