Burberry New TB Monogram collection with Gisele Bündchen

The supermodel starred in the new Burberry 2022 campaign.

Gisele Bündchen is staging a big comeback and we definitely approve! The Brazilian bombshell is currently representing Burberry TB Summer Monogram campaign. Burberry’s Chief Creative Officer Riccardo Tisci unveiled the latest collection campaign, melding the past and the present with the Brazilian supermodel’s iconic presence, spliced with the fresh print of the TB Monogram.

The images were captured by Luigi & Iango, who believe “working with family is always the key to success.” Gisele posed elegantly for the signature and adopted “an effortless stance in front of unreleased portraits captured by the duo 10 years prior. A relaxed pose asserts her inner confidence, exemplified through the collection”.

Last year, Burberry launched other campaigns starred by stellar names such as Gigi Hadid with Kendall Jenner and Naomi Campbell. Other iconic models fronted Burberry’s campaigns for the brand in 2022, including the likes of Jourdann Dunn, Lourdes Leon and Ella Richards.

“I was so happy to see Riccardo again after such a long time and shooting with my sweet friends Luigi and Iango is always a blast,” Bündchen said. “It was so special spending time with everyone, we had so much fun on set.” The model said of the campaign in a press release.

Riccardo Tisci envisioned the campaign and created a ground-breaking storyline by working with an all-star creative team to bring the vision to life. Moreover, he collaborated with photographers Luigi & Iango, stylist Suzanne Koller and make-up artist Georgi Sandev. This amazing work team created a campaign that reflected Burberry’s icons, forming a signature print that Tisci has now built into the codes of the house, alongside the brand’s historical check print, which here, merged with the TB Monogram.

The Monogram collection for men and women featured a range of pieces including gabardine trench coats, silk dresses, hoodies, cropped tops, leggings eyewear, wool-blend cardigans, cotton shirts, swimwear, high-top sneaker and sunglasses. The brand focused on a mixture of present heritage, modernity and future with iconic superstars fronting the images.

Menswear includes cotton sweatshirts and Oxford shirts, silk-blended bomber jackets, hooded jackets and wool sweaters. Meanwhile, on the accessories front, there are bucket and baseball caps, Lola and Freya tote bags, linen high-top sneakers, contrast-trim leather point–toe pumps, neoprene sandals, sunglasses and a jacquard-woven towel.

The new TB Summer Monogram collection is available to purchase online and in selected Burberry stores.